Monday, June 04, 2007

New London 2012 Brand



Oh dear. This is absolutely awful. And this video just makes things worse.

According to their news site: “The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.”.

Yeah, we got that much. Now what's the rationale behind the mess you made out of it all ?

9 comments:

Peter Gasston said...

We've just been viewing this in our office, exchanging shocked and disbelieving looks.

It really is awful.

£40,000 of awful.

doppelganger said...

It's shit...

I wonder if there'll be a mascot?

mountainear said...

The teeny weeny TM on the rhs is a nice touch. Perhaps.

The Eyechild said...

I read it was four hundred thousand pounds of awful.

Wolf Ollins seem to have a quite remarkable ability to sell design wank for hefty wodges of cash, and they have a long, not so proud history of slightly duff logos (Eye magazine wrote quite a good critique on this).

The main problem for me is that it's incredibly badly executed.. once you cut through all the marketing waffle it just looks.. crap. You can almost see what they were trying to do; they just haven't done it very well at all.

This is going to be the new 'abbey' logo. I can feel it.

Zeno Cosini said...

£400,000. Jesus. Everything about this is so horrifyingly wrong.

As my dad said over the weekend: "A load of drugged-up athletes running around in circles for two weeks. Who cares?"

As if London NEEDS the Olympics. I feel a rant coming on, so I'll stop.

Except to say: Doppelganger, if I was a designing a mascot for the London Olympics, it'd be a thickly-veined, six-foot tall bipedal penis called "London Peter", perpetually ejaculating unthinkably copious quantities of money into the ionosphere.

The Eyechild said...

Christ the video does make it worse, along with the unintentionally hilarious advice "sounds better with headphones".

What do they think this is? The Kronos fucking Quartet?

Hyo-Jin said...

Teehee, I can't believe the logo, it's not the 80s anymore. What are they identifying it with? Athletes or with a school competition on poster art? I am baffled but will always remain slightly, as Australia's Gold and Green can't be great colour scheme either..It's all very cringeworthy!
Ican't bring myself to watch the vid...

Anonymous said...

it looks like lisa simpson giving head
lol

Anonymous said...

I think the design is way off...it was designed to attract the internet generation and web surfers...the wrong demographic...those people will still be on the web, just not viewing anything that has to do with the olympics. They will just be getting fatter as they are gaming and chatting about their own uselessness in chat rooms.