Showing posts with label olympics. Show all posts
Showing posts with label olympics. Show all posts

Monday, June 04, 2007

New London 2012 Brand



Oh dear. This is absolutely awful. And this video just makes things worse.

According to their news site: “The new Olympic emblem is based on the number 2012 - the year the Games take place and includes the Olympic Rings and the word London.”.

Yeah, we got that much. Now what's the rationale behind the mess you made out of it all ?